What should the first airdrop decision settle?
The first decision is what the airdrop should invite people to do, and why that action matters to the project. That purpose informs the audience, eligibility rules, participant instructions and distribution plan. Without it, campaign tasks can become disconnected from the product or milestone they are meant to support.
For a practical planning reference, the airdrop campaign guide can help organize the initial decisions. If participation is built around a series of tasks, quest campaigns may provide a useful adjacent format. We keep the campaign’s purpose visible as each detail is drafted, so participation rules remain understandable rather than becoming a list of disconnected requirements.
A private planning conversation can establish the project’s intended participant, the actions worth recognizing and the token delivery approach. It should also identify who approves allocations and who answers participant questions. The project team sets any legal or regional restrictions with its advisers; those decisions should be settled before public materials are prepared.
Eligibility, expressed in language participants can follow
Eligibility rules explain who may take part and what evidence will count. A consistent review process then applies those rules to entries, instead of relying on informal judgment after the campaign opens.
We map each requested action to a record that can reasonably confirm it. Depending on the campaign, this may involve a wallet address, a completed task, community membership information or details entered through a project form. Keep collected information limited to what has a clear purpose, and identify who can access it.
A short working checklist can make the review easier to approve:
- State each qualifying action in plain language.
- Explain what record or information confirms completion.
- Identify how incomplete or repeated entries are handled.
- Name the person who makes final eligibility and allocation decisions.
- Keep a dated copy of the rules and any approved corrections.
Before launch, we show the draft rules and participant instructions for written sign-off. The project retains authority over eligibility and allocations. If participant questions will continue after launch, community management and moderation can support a clear response route.
Distribution, with each responsibility kept visible
A distribution plan connects the approved participant list with token readiness, delivery instructions and support. It works best when each operational responsibility has a named owner before the campaign is announced.
The project confirms token availability, approves allocation logic and provides the technical execution required for delivery. We coordinate campaign communications and check that participant instructions match the approved method. Before anything is published, your designated approver sees the copy and confirms that the described steps are accurate.
Two approvals are especially useful to settle in writing: the final eligibility and allocation rules, and the public delivery instructions. The project’s named owner remains responsible for token decisions and technical access. If the campaign needs an active community presence, it can sit alongside Telegram community growth or a focused community activation campaign, using the same approved project facts.
The campaign record should make clear who approves, who executes and where participants receive verified updates.
Aggregator outreach, prepared with care
Aggregator outreach means preparing accurate campaign information, submitting it to relevant directories and recording the submissions. Each entry should reflect the live terms and direct participants to official project destinations.
We assemble the project description, eligibility summary, campaign dates, official links, task instructions and contact details for your approval. Once you provide written sign-off, the approved material can be submitted. A named contact keeps an orderly record of where the information was sent and any follow-up that takes place.
| Material | What we check before submission |
|---|---|
| Project description | It reflects the facts and wording approved by your team. |
| Eligibility summary | It matches the campaign rules participants will see. |
| Official links | They lead to project-approved destinations and instructions. |
| Campaign details | Dates, tasks and contact information are current. |
If a rule or delivery instruction changes, the public information should be checked again before it is reused. Aggregator coverage complements the wider community growth and engagement plan; it is not a substitute for a clear campaign page or direct participant support.
The boundary between campaign coordination and project control
Discreet coordination keeps draft materials and decision points visible to the people you designate. A named contact handles the working record, while your team decides what information can be shared publicly and approves every campaign claim before publication.
We can help structure entry checks for duplicate submissions, missing information and actions that do not match the stated rules. Keep a record of the rules used, review corrections and the person who approved final allocations. If identity checks or regional restrictions apply, your advisers should confirm the requirements before entries open.
An aggregator decides whether it accepts or displays a submission, and network conditions can affect a participant’s receipt. We document outreach and coordinate the agreed work, but cannot determine directory decisions or network outcomes.
For adjacent launch dependencies, listing and verification support can help keep confirmed project information consistent. Your team remains the authority on token readiness, eligibility decisions and technical delivery. This division keeps sensitive decisions private until approved, without obscuring who is accountable for each step.
A composed route from conversation to closeout
The first deliverable is a written campaign outline: purpose, participant journey, approval points and open decisions. From there, the work moves through three clear stages, with a named contact keeping the record and your team providing sign-off at the appropriate points.
- Set the direction. Share the intended audience, project milestone, token delivery approach, official links and any draft rules. We identify the decisions that need your approval.
- Prepare the campaign. We draft eligibility language, participant instructions and outreach information. You review the materials before publication or submission.
- Coordinate and close. We support campaign communications, entry review coordination and aggregator outreach, then record completed work and delivery evidence supplied by your team.
The schedule follows token readiness, the review requirements and how quickly approvals are available. The closeout record can include approved copy, submission records, review notes and delivery confirmations supplied by the project. For an initial outline, the campaign’s intended participant action is a useful detail to share; your named contact can then prepare the first written decisions for your consideration.
How it works
- Establish the campaign purposeWe clarify the intended participant, project milestone and actions the campaign should recognize.
- Agree the eligibility and delivery rulesYour team approves qualifying actions, review responsibilities and allocation decisions.
- Prepare materials for sign-offWe present draft rules, participant instructions and outreach information before publication.
- Coordinate campaign activityWe handle agreed communications, entry review coordination and aggregator submissions.
- Close with a written recordWe document completed work, open items and delivery evidence provided by your team.
Frequently asked questions
Who has the final say on a participant’s eligibility?
Your project team retains authority over eligibility and final allocations. We can help apply the published rules consistently and record incomplete entries, repeated submissions or corrections. Before launch, name the approver in writing and confirm how participants can raise a question about a review decision.
What campaign information is shared with an airdrop aggregator?
Only approved campaign information should be submitted, such as the project description, eligibility summary, official links and participant instructions. We prepare the material for your sign-off before outreach. If a detail changes, the approved information should be checked again so directory entries do not point participants to outdated terms.
Can the campaign use a claim process or direct token delivery?
The project chooses the delivery approach and confirms that it is ready before participant instructions are published. We coordinate the campaign around the method your team approves, then check that the wording reflects the actual steps. Your technical owner remains responsible for access, token readiness and execution.
Realistically, how is the campaign schedule set?
The schedule follows token readiness, the number and type of participant actions, the review workflow and approval turnaround. Once those points are clear, a named contact can map the work from rules approval through outreach and closeout. The campaign should not open before its delivery instructions are ready.
What should we prepare for the first conversation?
A useful starting set includes the campaign purpose, intended audience, token delivery approach, official project links and any draft eligibility rules. It also helps to identify the allocation approver and participant support contact. Open decisions can remain open, provided they are clearly noted for the planning discussion.
Can you ensure an aggregator will display our campaign?
No. We can prepare approved information, submit it to relevant aggregators and document the outreach, but each directory controls its own review and display decisions. Network conditions can also affect participant delivery. The campaign outline records these boundaries alongside the work your team has approved.
Tell us about your project
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