A private working arrangement
Your product context stays within the working conversation until you approve its use. A single named account lead coordinates the materials and decisions. Nothing is prepared for public release or partner outreach without your sign-off.
The first discussion can cover supported features and networks, onboarding, priority audiences, available channels and planned releases. We use those details to understand what the wallet can credibly offer and where users may need explanation. If a partner conversation is considered, the relevant product information is prepared for your review before it is shared. A senior review checks that the proposed messaging remains consistent with the product story.
This arrangement suits founders who want one accountable contact rather than separate threads for campaign, product and partnership decisions. The broader solutions by project type can also help place the wallet within a wider project plan. Feedback, open questions and approvals remain together. As a result, your team can see what is ready and what still needs a decision.
The product story comes before the channel
A wallet message should make its purpose, intended user and next step clear before inviting an install. We connect the stated product value to the actual onboarding experience. As a result, campaign language does not promise a journey the wallet cannot deliver.
The planning conversation establishes three practical points: which audience the wallet serves, which supported feature gives that audience a reason to act. What a useful first session involves. We also note the help content and support route available to new users. This makes it easier to distinguish a product explanation from a campaign claim. Gives creative and partner materials a consistent foundation.
Where acquisition is in scope, we coordinate the destination and call to action with the onboarding path. An app and Telegram mini app installs program may sit alongside social content or community communications, with each activity pointing toward the same product action. Your team approves the message and destination before activity is prepared for launch.
Which wallet campaign signals are useful?
Useful campaign evidence separates delivered activity from user response and product events. Before work begins, we agree what the team wants to observe and what information its channels and analytics can actually provide.
A report can record whether agreed creative and placements were delivered, channel activity where it is visible. Install or onboarding events when your analytics setup provides them. It can also note recurring user questions and partner follow-through. These records help the team decide whether to clarify onboarding, adjust a message or pursue a more specific collaboration brief. They are presented with context, not as a substitute for the product team’s own view of user experience.
App-store reviewers control approval decisions, while attribution and activation evidence depend on available analytics and user consent. We cannot promise a store outcome, install volume, retention level or partner decision. We can deliver the agreed work and document the evidence available. For related visibility planning, see trending campaigns.
A composed path from first use to partnership
Retention and partner outreach work best when each gives users a relevant next step. We shape follow-up around the wallet’s supported capabilities, rather than treating every user or prospective partner as if they shared the same need.
- Help users understand a feature. Short educational material can explain a use case, answer a recurring onboarding question or introduce a relevant product update.
- Keep communication purposeful. Community prompts and support routes can invite useful questions, while feedback helps identify unclear parts of the experience. Community growth and engagement may support this communication.
- Make collaboration easy to assess. A partner brief describes audience fit, the proposed format, each party’s contribution and the action the collaboration supports. If creator involvement suits the use case, KOL and creator campaigns can provide another way to explain it.
Your team reviews the proposed materials before they leave the desk. Partner participation remains the prospective partner’s decision, and follow-up is recorded for your named contact.
A clear beginning, at your pace
The first working exchange establishes whether the wallet’s product story, assets and decision process are ready for campaign planning. A concise product overview, supported networks and features, current onboarding materials, priority audience and channel access give the account lead enough context to prepare the initial sequence.
From there, the team confirms the intended user action, what materials need to be prepared and who signs off on each item. Your named contact keeps feedback together and presents the plan for approval before campaign coordination begins. If the wallet is closely tied to a particular network, Layer 1 and Layer 2 marketing can sit beside the wallet plan without replacing its product-specific message.
The first useful detail is your intended launch window, chain, or approval owner. Your named contact will then assemble the product context and present the first planning sequence for your sign-off.
How it works
- 1. Establish product contextYour team shares the wallet overview, supported features, audience priorities and current onboarding materials. The named contact notes any details requiring confirmation.
- 2. Map the user journeyWe connect the first campaign message to the intended install and meaningful first action. You confirm the action each channel should support.
- 3. Confirm deliverables and approvalsThe account lead records the channel plan, materials, owners and review points. You identify who signs off on copy, creative and partner communications.
- 4. Prepare agreed activityOur team develops the approved campaign materials and coordinates delivery with your account lead, product contacts and participating partners.
- 5. Review the available evidenceYour contact shares completed work and available channel signals, then records practical considerations for the next cycle.
Frequently asked questions
What wallet information should stay private during planning?
Product notes, audience priorities, onboarding materials and planned releases can remain within the working conversation while the plan is prepared. The named account lead coordinates what needs your approval before use. Partner-facing or public materials are not shared until you have reviewed and signed off on them.
Can one wallet plan cover installs and retention?
Yes. The plan can connect an install campaign to the first useful product action, then include relevant education, updates or support communications. At the planning stage, your team confirms which action matters and which channels it can maintain. This keeps acquisition and follow-up aligned with the wallet’s actual experience.
In practice, can you market a self-custody or custodial wallet?
Yes. The positioning should reflect how the particular wallet works and what a prospective user needs to understand. We review the information you provide and keep campaign language consistent with supported features, onboarding and available support materials. Your team approves the final wording before it is used.
How are wallet partnership conversations prepared?
We prepare materials that explain the relevant audience, the proposed collaboration format and what each party may contribute. Your team reviews the partner brief before it is shared. The named account lead can coordinate follow-up and record next actions, while each prospective partner decides independently whether to participate.
How long does wallet marketing preparation take?
Timing follows the agreed work, asset readiness, approval sequence and any partner coordination. Planning can proceed once product information and decision-makers are available; campaign preparation may need further review. Your account lead confirms the sequence and expected review points before activity is coordinated.
Can you guarantee app-store approval or install numbers?
No. App-store reviewers make their own approval decisions, and available attribution depends on analytics access and user consent. Install volume and continued use also reflect user choices. We can check that agreed materials accurately describe the wallet, coordinate the approved work and report the evidence available to your team.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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