A considered starting point for each perpetual DEX
The right starting point is the workstream that addresses the clearest barrier to trader understanding or platform evaluation. A discreet discovery audit helps establish that priority before materials or outreach are prepared.
| First priority | Work arranged | Useful when |
|---|---|---|
| Trader onboarding | Explain the product path, supported markets and access points | New users need a clearer route into the exchange |
| Liquidity communications | Present approved incentive terms and participation steps | The team is ready to explain a specific program |
| Aggregator outreach | Prepare applications and coordinate integration questions | The project has current information and a technical contact |
These routes can sit within one plan, but they need different source materials and owners. For broader context, DeFi marketing covers adjacent protocol needs, while solutions by project type places the work among other project-specific arrangements. The discovery review checks what is ready, what needs clarification, and which audience should receive attention first.
A private working channel, with publication by approval
A clear approval path keeps external communication aligned with the protocol as it operates. One named point of contact coordinates requests, decisions and follow-up, so your team does not have to reconstruct context across separate conversations.
At the outset, we identify which product details, protocol metrics and market information are approved for external use. Drafts are shown to your team before publication or submission. Nothing leaves the desk without your sign-off on the relevant language and factual details. Confidential working materials remain within the agreed project channel until you approve their use.
This is particularly useful when product documentation, incentive terms or supported markets are changing. Your team can provide a current source of truth, then direct technical questions to the appropriate owner. We keep the approved version and outstanding decisions visible, giving the project a composed record of what may be shared and what remains internal.
How are trader onboarding and liquidity messages shaped?
Trader onboarding explains how someone can understand and access the exchange; liquidity communications make participation terms legible. Both begin with information the project can verify and approve.
Trader route
The message should introduce the exchange, point to product and risk information, explain the access path, and direct questions to the right support or community channel. The sequence helps a prospective trader understand the product before encountering campaign language. Where appropriate, it can connect with community growth and engagement for ongoing questions and education.
Liquidity terms
The project supplies the exact approved terms, eligibility details, duration, participation steps and location for updates. We organize these into consistent communications, so project channels do not describe different conditions. The explanation should make the exchange and participation process clear, rather than rely on the incentive alone.
Your team reviews the draft before it is used. If creator education suits the audience, KOL and creator campaigns may help explain the product; they do not replace accurate documentation or a clear onboarding route.
Aggregator submissions, kept orderly
Listing support brings the project information, application preparation and integration follow-up into a single working record. Your team remains the source of accurate technical, product and market details.
- Project description: approved wording and official web properties.
- Market information: current data with clear definitions and source links.
- Technical materials: relevant documentation and an assigned integration contact.
- Submission record: status, requested changes and next actions.
- Related profiles: links to listings and verification when other profile work is also needed.
Before a request is prepared, we identify which aggregators fit the protocol and what information is required. The relevant project owners check the application materials, and the technical contact handles integration questions. We keep follow-up visible, so a request can move between marketing and engineering without losing its history. A single current version of each approved asset also helps when product details change during outreach.
One working arrangement, with visible next actions
The work moves from discovery to approved materials, phased outreach and a weekly progress report. Premium Promotions uses a readiness checklist at kickoff to confirm the product description, source links, priority audience, campaign owner and escalation contact.
The written report separates completed activity from pending responses. It records engagement, listing progress, open questions and the next useful action. Your named contact can raise decisions before they become blockers, while your team retains approval over external wording and product facts.
This arrangement can combine trader education, liquidity communications and aggregator applications without treating them as interchangeable tasks. A product overview and current documentation are enough to begin the conversation; the next question is simply which workstream deserves attention first. Which is the immediate priority for your team: trader onboarding, liquidity terms, or aggregator outreach? A named contact will confirm the next step within 2 working days.
How it works
- Review protocol readinessWe assess metrics, positioning, onboarding and current materials. Your team confirms which information is approved for external use.
- Set the first priorityWe agree whether trader onboarding, liquidity communications or listing outreach should lead the work.
- Prepare approved materialsWe organize campaign and listing information, then show drafts for your sign-off before publication or submission.
- Coordinate phased outreachWe manage the agreed activity and direct product or integration questions to the relevant project owner.
- Report progress weeklyYou receive a written account of engagement, listing progress, completed work and next actions.
Frequently asked questions
Which materials should be ready for the first conversation?
A product overview, current documentation, onboarding links, risk information and approved protocol or market details give discovery a useful starting point. For liquidity communications, include the exact terms, eligibility and participation steps. We use the materials to identify gaps before drafting campaign language or preparing a listing request.
Can trader onboarding stand on its own without an incentive program?
Yes. The onboarding work can explain the exchange, supported markets, access path and where traders can find product or risk information. Liquidity incentive communications remain a separate workstream and are included only when your team has approved terms to share.
Who checks technical details in an aggregator application?
Your project supplies and verifies protocol-specific details, documentation and integration responses. We coordinate the application and route questions to your designated technical contact. Before submission, the relevant project owners can confirm the materials and sign off on the information being shared.
How is the sequence and timing decided?
The sequence follows your readiness, audience and priority channels. Discovery comes first, followed by material preparation and phased outreach; weekly reports then show progress and open decisions. We agree the working sequence with your team before activity begins, so owners and approvals are clear.
Can you confirm that an aggregator will list our exchange?
No. Aggregator governance requirements and committee decisions are controlled by the platform, while search placement and AI-generated answers are also outside our control. We can prepare the agreed materials, coordinate outreach and integration questions, and report progress, but cannot promise acceptance or a particular position.
Can one plan cover traders, liquidity and listings together?
Yes. We can coordinate the three workstreams under one priority plan while keeping their materials and approvals distinct. Trader messaging can explain the product, liquidity communications can present approved terms, and listing outreach can address application and integration needs.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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